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Understanding McLuhan
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06583_Field_TCUM T148.txt
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1996-03-19
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958b
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16 lines
It is this aspect of new art that Kenneth Galbraith
recommends to the careful study of businessmen who want to
stay in business. For in the electric age there is no longer any
sense in talking about the artist’s being ahead of his time. Our
technology is, also, ahead of its time, if we reckon by the ability
to recognize it for what it is. To prevent undue wreckage in
society, the artist tends now to move from the ivory tower to
the control tower of society. Just as higher education is no
longer a frill or luxury but a stark need of production and
operational design in the electric age, so the artist is
indispensable in the shaping and analysis and understanding of
the life of forms, and structures created by electric technology.
The percussed victims of the new technology have
invariably muttered clichés about the impracticality of artists
and their fanciful preferences. But in the past century it has